Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

A search engine can take your business to clients you never knew existed. These are clients that can potentially grow your business. The modern search engines require knowledge, study and an adherence to certain criteria. Problems would occur prior to the modern search engines, such as people getting “lost” on the internet. People would search for a golf club and get directed to a Den of Iniquity site. Goggle and other search engines have developed an answer to such problems. If companies intentionally mislead people so their website comes up, they are cut off from the search engine and would not be searchable at all. The days of manipulating words and endless submissions are over. The rules and guidelines of organic seeding are laid out with specific and direct rules of use. We will guide you from the start of your site all the way to the day your site is ready to post. We will also be available to help keep you on top once you have arrived there.

We are currently working on the knowledge of Real-time-search which was introduced in late 2009 by WordPress. This was put into place to make search results more timely and relevant. Historically, site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. This new approach to search places importance on current, fresh and unique content.

Business Local listings along with Google Maps are also good, however it should not be your only Search Engine Marketing (SEM) tool. This is because Google uses the search terms entered, along with geographic distance. Your business may be just off the local listed map for those seeking your services. Business Listings in Local Business Center must have correct information about physical, local businesses, as they appear in the real world. Google reserves the right to suspend access to Local Business Center or to other Google Services to individuals or businesses violating these guidelines.

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